Monday, April 29, 2013

Sightline's Loyalty Card Plus Wins the "Most Innovative Gaming Technology Product of the Year"


Loyalty Card Plus™, the gaming industry’s revolutionary prepaid card program, wins Casino Journal's esteemed first-place platinum award for the Most Innovative Gaming Technology Product of the Year

Sightline Interactive, a wholly-owned subsidiary of Sightline Payments® (Sightline), a market leading payments company to the land based and online gaming industry, announced today it has won Casino Journal's Platinum Award for the Most Innovative Gaming Technology Product of the Year. In its 16th year, the competition recognizes the most innovative technology offerings in the gaming industry and is considered the most prestigious honor bestowed on gaming products and services. This year’s contest garnered over 70 product entries and was judged by three independent veterans of the gaming industry.


“With some of the recent large gaming operator commitments to our prepaid technology, Sightline continues to solidify its leadership in the gaming payments technology space in a safe, secure and responsible way.”

“This is a highly innovative product,” noted one of the judges. “The removal of coins from the casino floor was a monumental step forward, and the next logical step will be to remove the cash and tickets. The Loyalty Card program allows for exceptional convenience for the player in being able to access funds almost anywhere while still supporting responsible gaming,” the judge added.


Loyalty Card Plus is a uniquely innovative general purpose reloadable prepaid card program specifically designed for the gaming industry. Operators customize their prepaid program to work in conjunction with their existing loyalty card program, creating a safe, secure and responsible way to enhance their patrons’ gaming entertainment experience while at the same time dramatically reducing their dependence on cash.


For gaming purposes, cardholders can transfer funds, in real time, utilizing Sightline’s proprietary closed-loop SPAN™ network, to and from Brick & Mortar, iGaming, and Race & Sports Wagering Accounts.* Using the open-loop general purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the gaming property for travel, dining, hotel and everywhere Discover cards are accepted.

Loyalty Card Plus cardholders can prefund their accounts online, through their mobile phone, or load funds at the casino with cash, jackpot payouts, and numerous other ways including chip and slot ticket redemption. Gaming operators can completely customize their prepaid card program by leveraging their own brand and unique marketing tools.


"There were many high quality gaming industry companies competing for this incredible award, so we are very excited to be recognized for our vision of improving Gaming Payments & Marketing Technology with our Loyalty Card Plus product. The award reiterates our joint efforts with our partners to offer a powerful new product in the market that can fundamentally change the way operators and their customers think about payments, loyalty and gaming entertainment,” said Kirk Sanford, Founder and Chief Executive Officer of Sightline Payments. “With some of the recent large gaming operator commitments to our prepaid technology, Sightline continues to solidify its leadership in the gaming payments technology space in a safe, secure and responsible way."

Contact:
Kirk E. Sanford
Founder & CEO
6871 S. Eastern Blvd
Las Vegas NV 89119

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